Offer Strategy
Floor, target, stretch — held against real leverage.
VP Product, Creator Platform
Vellum
Listed
$300K–360K
Likely total comp
$470K–520K
Target ask
$520K TC
Floor
$460K TC
Stretch ask
$560K TC + board observer
Leverage points
- · Competing late-stage offer in motion
- · Warm intro from sitting board member
- · Creator economy lane is in their gap
Market comparables
- · Substack VP Product (2025)
- · Patreon SVP (2024)
NotesCounter Thursday. Lead with scope, not number.
Head of Product, Trust Platform
Northbound AI
Listed
$280K–340K
Likely total comp
$420K–480K (heavy equity)
Target ask
$340K base + 0.75% refresh
Floor
$310K base + 0.5%
Stretch ask
$360K base + 1.0% + accelerator
Leverage points
- · Trust platform is on board's top-3 list
- · Only candidate with civic ops
Market comparables
- · OpenAI policy lead band
- · Anthropic trust lead band
NotesEquity > cash. Push for double-trigger acceleration.